Chivas Regal
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| Type | Scotch whisky |
|---|---|
| Manufacturer | Chivas Brothers |
| Country of origin | Scotland |
| Introduced | 1801 |
| Proof (US) | 80 |
| Variants | 12 Year Old, 18 Year Old, 25 year Old |
| Related products | |
Chivas Regal /ˈʃɪvəs ˈriːɡəl/ is a blended Scotch whisky produced by Chivas Brothers, which is part of Pernod Ricard. Chivas Regal traces its roots back to 1801. Chivas Regal's home is Strathisla distillery at Keith, Moray in Speyside, Scotland, the oldest operating Highland distillery, which was founded in 1786.
It is the market-leading scotch whisky 12 years and above in Europe and Asia Pacific. Chivas Regal sales grew by 61 per cent between 2002 and 2008. In global terms, Chivas Regal recorded volume sales of 4.9 million nine litre cases in 2012 and 2013 but sales have decreased steadily since, dropping to 4.4 million cases in 2015.
Chivas Brothers traces its roots to the opening of a grocery store at 13 King St, Aberdeen in 1801. The store sold luxury foodstuffs such as coffee, exotic spices, French brandies, and Caribbean rums to a wealthy clientele. In 1842, Chivas Brothers was retained to supply provisions to the royal family at Balmoral Castle upon Queen Victoria's first visit to Scotland.
In 1843, Chivas Brothers was granted a Royal Warrant to supply goods to Queen Victoria. The May 8, 1890 edition of Scotland Magazine described Chivas Brothers as "undoubtedly the finest purveying business in the north of Scotland".
During the 1850s James Chivas decided to respond to his affluent customers' demands for a smoother whisky, by beginning to blend whiskies to create a blend proprietary to Chivas Brothers. The firm's first blended Scotch whisky, Royal Glen Dee, was launched, followed in the 1860s by a second proprietary blended Scotch whisky, Royal Strathythan.
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