River to River. Florence Indian Film Festival
| River to River. Florence Indian Film Festival | |
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The Festival Logo
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| Dates | 7–13 December 2012 |
| Location(s) | Florence, Italy |
| Years active | 2001 - today |
| Patron(s) | Selvaggia Velo |
| Website | |
| http://www.rivertoriver.it/ | |
River to River. Florence Indian Film Festival is an annual film festival in Florence, Italy that showcases independent and low-budget Indian films. It is under the patronage of the Embassy of India in Italy and is the first film festival in the world entirely devoted to films from and about India.
The festival, founded and run by Selvaggia Velo, is supported by Mediateca Regionale Toscana-Film Commission as part of the Cinquanta Giorni di Cinema Internazionale a Firenze. The 2010 festival took place from 3 to 9 December at Odeon, a 1920s-style theatre located in the heart of Florence.
The first edition of the River to River. Florence Indian Film Festival took place in October 2001 in Florence, Italy, as the first festival in the world totally devoted to Indian cinema and films about India, including Sri Lanka, Nepal, Pakistan and Bangladesh.
Indian cinema had been recognized outside of its country of origin, but the Golden Lion won by Mira Nair with Monsoon Wedding at the Venice Film Festival in 2001 inspired new interest on an international level. Indian cinema has traditionally been best known for the mainstream masala films of Bollywood; the goal of the River to River. Florence Indian Film Festival is to promote the less prominent independent and parallel films of India. Every year feature films, short films and documentaries are screened at the festival.
The first River to River. Florence Indian Film Festival was held in 2001. The works were low budget, part of the festival's aim to focus on directors who deal in a strong and innovative way with stories about topical questions, but are crushed by the commercial machine of Bollywood. During its first year, the festival had a large audience and a positive press response. The 8 films shown were from directors like Dev Benegal, Biju Viswanath and Preeti Chandrakant.
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