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Mouawad
Private
Industry Retail
Founded 1890; 127 years ago (1890)
Headquarters Dubai and Geneva
Key people
Robert Mouawad, Fred Mouawad, Alain Mouawad and Pascal Mouawad
Products Jewelry, watches
Number of employees
500+ (2013)
Website Mouawad

Mouawad is a privately held Swiss and Emirati luxury goods company that makes fashion accessories, jewelry and retail company that sources diamonds and gemstones, designs, manufacturers, and sells jewelry collections, objects of art, and luxury watches. The firm has headquarters in Geneva, Switzerland, with a Middle East headquarters at Jumeirah Lakes Towers in Dubai. Founded in 1891 in Beirut, Lebanon by David Mouawad, the firm is now led by 4th generation co-guardians Fred Mouawad, Alain Mouawad and Pascal Mouawad. The firm's jewelry and watch design and manufacturing divisions are located in Switzerland and Asia Pacific.

The Mouawad Company and brand began with David Mouawad (1865–1951) who spent more than two decades in New York City and Mexico learning the craft of watchmaker, goldsmith, and jeweler before returning to Beirut in 1891. He opened a small shop in Beirut in 1908 where he combined the trade of watch and jewelry repairs, with his passion for creating intricate clocks and fashioning one-of-a-kind pieces commissioned by wealthy clients.

His son Fayez Mouawad (1917–1990) expanded the business in the 1950s when he moved to Saudi Arabia. He was able to capitalize on the Middle East's increased oil wealth by making personalized jewelry for people in the area. As jeweler to kings and the aristocracy, Fayez fashioned outstanding pieces and unique creations, often commemorating important state events.

The firm moved into the European and worldwide market under Fayez's son Robert Mouawad. He had initially studied in Europe to become a doctor but returned after being convinced by his father to join the family business. He started as a salesman with Mouawad in order to learn the business from the ground up, later entering into an agreement with his father to take over the business as the sole president. In the early 1970s, Robert moved the headquarters to Geneva, Switzerland.


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