Purple Strategies
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| Industry | Public relations, Advertising |
|---|---|
| Founded | 2008 |
| Founder |
Alex Castellanos Steve McMahon |
| Headquarters | Alexandria, Virginia Chicago Harrisburg, Pennsylvania Houston |
| Subsidiaries | Citizen2 |
| Website | purplestrategies |
Purple Strategies is an American communications firm headquartered in Alexandria, Virginia and founded in 2008. The name Purple Strategies reflects the company's bipartisan blend of strategists from both "blue" and "red" political backgrounds. Purple Strategies also operates a subsidiary, a reputation management firm Citizen2.
Purple Strategies is a bipartisan communications firm that offers services in strategic communication, public affairs, issue advocacy, public opinion research, advertising, media relations and new media for corporations, trade associations and non-profit organizations. Past and current clients include BP,United Airlines,NASCAR, the United States Chamber of Commerce and Pharmaceutical Research and Manufacturers of America (PhRMA).
Purple Strategies' principal partners include Republican political strategists Alex Castellanos, Bruce Haynes, and Robin Roberts, as well as Democratic strategists Steve McMahon, John Donovan, and Mark Squier. The company is headquartered in Alexandria, Virginia with additional locations in Chicago, Houston, and Harrisburg, Pennsylvania.
Purple Strategies operates Citizen2, a media company based in Chicago and the Washington, D.C. area specializing in reputation management and branding. Citizen2 developed the "National Hiring Day" campaign for McDonald's in 2012, in partnership with the public relations firm Golin Harris International. The print, radio and social media campaign sought to add 50,000 employees to McDonald's workforce and featured profiles of real McDonald's employees. In 2013, Citizen2 was hired by Coca-Cola to help the company join the national discussion about soft drinks' role in high rates of obesity in the United States. Citizen2 helped Coca-Cola create a television commercial highlighting the company's efforts to address obesity. The ad ran in the U.S. and Europe.
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