Project Fear (British politics)

The term "Project Fear" has been used in anti-intellectual British politics, notably before, during and after the 2016 UK referendum on EU membership by those campaigning to leave the European Union. It denotes the alleged scaremongering and pessimism employed by those in favour of remaining in the EU. The phrase was coined by Rob Shorthouse, who was the "Better Together" campaign's director of communications during the Scottish independence referendum, and was later used by 'remain' supporters in the buildup to the "Britain Stronger In Europe" campaign during the EU membership referendum campaign.

In a famous Oxford Union debate, Eurosceptic Labour MP Peter Shore referred to the use of fear as a campaigning tactic by the "Yes" side in the UK's European Communities referendum of 1975.

On 23 June 2013, in an article marking the campaign's first anniversary, the Sunday Herald claimed that "Privately, some inside Better Together even refer to the organisation as Project Fear". The name "Project Fear" subsequently appeared in other news outlets and was co-opted by pro-independence campaigners. The following line of the Sunday Herald's article said that "[Blair] McDougall is unrepentant about the tactics", but on the following day's edition of Scotland Tonight McDougall denied ever hearing anyone use the term "Project Fear".

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