Britain Stronger in Europe
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| Formation | 12 October 2015 |
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| Purpose | Keeping the UK in the EU in the 2016 referendum |
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Region served
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United Kingdom |
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Chairman
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Stuart Rose |
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Executive Director
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Will Straw |
| Website | www |
Britain Stronger in Europe (formally The in Campaign Ltd.) is an advocacy group which unsuccessfully campaigned in favour of the United Kingdom's continued membership of the European Union in the 2016 British referendum. It was launched at the Truman Brewery in London on 12 October 2015 and declared as the official "Remain" campaign for the referendum by the Electoral Commission on 13 April 2016.
The campaign was criticised for using excessive negativity and was dubbed "Project Fear" by sections of the media.
In the United Kingdom European Union membership referendum, 2016, the vote for the United Kingdom to leave the European Union won a 51.9% share of the vote. This meant that the Britain Stronger in Europe campaign was unsuccessful in achieving its principal aim.
Following the referendum, many of the individuals involved such as Peter Mandelson and Roland Rudd would go on to form the Open Britain campaign group.
The organisation's board comprises:
The in Campaign is registered as a private limited company, registration number 09641190.
Will Straw is the executive director of the group.
Several groups campaigned for Britain to remain in the EU during the referendum. These include the campaign group British Influence, as well as separate political parties who each had their own campaign (e.g. Labour In for Britain and Conservatives In), various special interest groups (e.g. Environmentalists for Europe), regional groups (e.g. Cambridge for Europe) and professional groups (e.g. Scientists for EU) and Brand EU.
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