Better Together (campaign)
| Formation | 1 June 2012 |
|---|---|
| Type | Company limited by guarantee |
| Registration no. | SC425421 |
| Focus | Scottish independence referendum, 2014 |
| Headquarters | Edinburgh Quay, 133 Fountainbridge, Edinburgh, EH3 9AG |
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Key people
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Blair McDougall, Campaign Director Directors: Alistair Darling MP, (Chairman), Richard Baker MSP, Craig Harrow, Jackie Baillie MSP, Phil Anderton |
| Website | bettertogether |
Better Together was the principal organisation that represented parties, organisations, and individuals campaigning for a No vote in the Scottish independence referendum, 2014. It was established in 2012 with support of the three main unionist political parties in Scotland: Scottish Labour, the Scottish Conservative Party, and the Scottish Liberal Democrats. The principal organisation campaigning for a Yes vote was Yes Scotland.
Alistair Darling MP, Chancellor of the Exchequer under Gordon Brown, officially launched the campaign on 25 June 2012 at Edinburgh Napier University. Darling was a Director and the Chairman of the campaign alongside: Conservative MSP David McLetchie (died August 2013); Craig Harrow, convener of the Scottish Liberal Democrats; and Labour MSPs Richard Baker and Jackie Baillie. The campaign was officially registered as Better Together 2012 Limited and its registered office was located in the Fountainbridge area of Edinburgh.
On 11 November 2013, Nosheena Mobarik, who was formerly on the Chair for CBI Scotland, was appointed as a Director of Better Together.
Better Together's Campaign Director was Labour activist Blair McDougall, who was a special adviser to Ian McCartney (2004-2007) and James Purnell (2007-2008) during the Labour governments of Tony Blair and Gordon Brown. He was national director of the Labour Party's Movement for Change organisation from 2011 and also ran David Miliband's campaign for the Labour Party leadership before joining Better Together. Former Scottish Government adviser and Strathclyde Police press chief Rob Shorthouse is Director of Communications, Kate Watson the Director of Operations, and Gordon Aikman the Director of Research.
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