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Pernod

Pernod Ricard S.A.
Société Anonyme
Traded as EuronextRI
Industry Drinks
Founded 1975; 42 years ago (1975)
Headquarters Paris, France
Key people
Alexandre Ricard (Chairman & Chief Executive Officer)
Products Distilled beverages
Revenue 7.643 billion (2010/2011)
€1.852 billion (2010/2011)
Profit €1.045 billion (2010/2011)
Total assets €25.70 billion (June 2011)
Total equity €9.474 billion (June 2011)
Number of employees
18,230 (June 2011)
Website pernod-ricard.com

Pernod Ricard is a French company that produces distilled beverages. The company's eponymous products, Pernod Anise and Ricard Pastis, are both anise-flavoured liqueurs and are often referred to simply as Pernod or Ricard. The company also produces several other types of pastis.

After the banning of absinthe, Pernod Ricard was created from the Pernod Fils company, which had produced absinthe. It is now a worldwide conglomerate.

Pernod Ricard owns the distilled beverage division of the former corporation Seagram (including brands like Chivas Regal), along with many other holdings. In 2005, the company acquired a British-based competitor, Allied Domecq plc.

In 2008, Pernod Ricard announced its acquisition of Swedish-based V&S Group, which produces Absolut Vodka.

In 2013 Pernod Ricard joined leading alcohol producers as part of a producers' commitments to reducing harmful drinking.

As of 2015, India is the company's third largest market by value.

Pernod Ricard owns a wide variety of beverage brands worldwide. These include:

As of 26 July 2005, the brand portfolio expanded to include former Allied Domecq products:

Pernod Ricard previously owned the non-alcoholic chocolate beverage Yoo-hoo, which was acquired from a group of private investors in 1989. Pernod Ricard also previously owned the carbonated citrus drink Orangina. Both brands were sold in 2001 to Cadbury Schweppes.

The Havana Club brand was lost to its founders, the Arechabala family, due to the 1959 Cuban Revolution, and an ongoing legal battle opposes the claimed trademark owners in the US to the joint-venture between Pernod Ricard and the Cuban State-owned company Corporación Cuba Ron. The Havana Club trademark remains unchallenged elsewhere in the world, having been validated by court decisions in a number of countries other than the US.


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