Yoo-hoo
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| Type | Chocolate beverage |
|---|---|
| Manufacturer | Dr Pepper Snapple Group |
| Country of origin | United States |
| Introduced | 1926 |
| Website | www.yoo-hoo.com |
Yoo-hoo is an American brand of chocolate beverage that originated in New Jersey in 1926 and that is currently manufactured by Dr. Pepper Snapple Group.
Since it is neither a soda nor a milk drink, Yoo-hoo's actual ingredients have long been the topic of speculation. Its official ingredients are water, high fructose corn syrup, whey (from milk), and less than 2% of: cocoa (alkali process), nonfat dry milk, natural and artificial flavors, sodium caseinate (from milk), corn syrup solids, calcium phosphate, dipotassium phosphate, palm oil, guar gum, xanthan gum, mono and diglycerides, salt, spice, soy lecithin, niacinamide (vitamin B3), sucralose, vitamin A palmitate, riboflavin (vitamin B2), and vitamin D3.
Yoo-hoo originated in New Jersey in the 1920s as a fruit drink called "Tru-Fruit" sold by Italian-American Natale Olivieri in his small store. Olivieri soon found a way to produce a chocolate soft drink that wouldn't spoil in the summer heat as chocolate milk often did. The name "Yoo-hoo," already applied to Olivieri's fruit drinks, became associated with the chocolate-flavored drink as well.
A bottling plant was opened up in Batesburg, South Carolina, by Thomas Giresi in the 1940s.
In the 1960s, an advertising campaign targeted the drink to an older public, featuring Yogi Berra and his New York Yankees teammates. Berra, in a pin-striped business suit, drinks a bottle of Yoo-hoo, lifts it next to his cheek, and says with a smile, "It's Me-He for Yoo-Hoo!"
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Wikipedia