Payback (album)
| Payback | ||||
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| Studio album by Danny! | ||||
| Released | September 24, 2012  September 25, 2012   October 9, 2012  
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| Genre | Hip hop | |||
| Length | 79:51 | |||
| Label | Okayplayer Records | |||
| Producer | Danny! | |||
| Danny! chronology | ||||
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| Professional ratings | |
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| Review scores | |
| Source | Rating |
| Allmusic |   |
| Consequence of Sound |  |
| DJ Booth | |
| HipHopDX | |
| No Ripcord |   |
| Popmatters | |
| RapReviews | |
| Rolling Stone | |
| Slant Magazine | |
| SPIN | |
Payback is American rapper/producer Danny!'s seventh studio album, originally scheduled for a January 17 domestic release. Nicknamed "Project Lucky Seven" during its inception, Payback was recorded primarily during the summer of 2011 shortly after Where Is Danny?'s re-release via Interscope Records. After a quiet exodus from the label Danny! subsequently signed to a rebooted Okayplayer Records, which had been on hiatus since 2004; a release date was finally slated for September 25.Payback was notable not only for establishing Danny! into the mainstream—propelled by a promotional appearance on Late Night With Jimmy Fallon alongside The Roots the week prior to the record's release—but also for boasting an eclectic roster of featured artists; actress Amber Tamblyn, for example, makes a surprise cameo appearance during the epilogue of "Evil".
Danny!'s previous record, Where Is Danny?, was noted for being highly experimental and eccentric in nature, merging genres by way of Turkish psychedelic rock, Big Band arrangements, bossa nova and library music. While a courageous and critically acclaimed effort, the album was nonetheless largely ignored by mainstream media, due mostly to Danny!'s perpetual lack of a proper record deal and publicity team at the time, but also likely to the abrupt shift in musical direction for Danny!.
Shortly after Where Is Danny?'s re-release in 2011, Danny! began to compose what began as a vindictive satirical project to expose how listeners were much more interested in high-profile collaborations than music of substance. Danny! would spend the remainder of 2011 assembling a catalog of tracks originally intended for the Interscope digital download version of what would become Payback.
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Wikipedia