Pacific Sunwear

Pacific Sunwear of California, Inc.

Trading name	PacSun
Type	Private
Founded	Newport Beach, California, United States (1980)
Founder	Jack Hopkins
Headquarters	Anaheim, California, United States
Number of locations	645 (June 2013)
Area served	United States
Products	California inspired clothing, footwear, and accessories.
Revenue	USD$797,792 million (2014)
Net income	$48,721 million (2014)
Number of employees	10,300 (2014)
Website	pacsun.com

Pacific Sunwear of California, Inc., branded as PacSun, is a United States-based retail clothing brand rooted in the youth oriented culture and lifestyle of California. The company sells apparel, along with footwear and accessories designed for teens and young adults. As of late 2011, the company operated over 800 stores in all 50 states and Puerto Rico. PacSun is headquartered in Anaheim, California and operates a distribution center in Olathe, Kansas. The company's regional directors, district managers and store positions are located throughout the United States and Puerto Rico. The company went bankrupt in April 2016 and is now owned by Golden Gate Capital.

Initially founded by Jack Hopkins in 1980 as small surf shop in Newport Beach, CA, the company offers products for both men and women that include: jeans, tees, tanks, polos, knits, flannels, hoodies, boardshorts, bikinis, shorts, pants, dresses, rompers, skirts, sweaters, jackets, snow apparel, shoes, sandals and accessories.

PacSun built its business selling merchandise from established surf brands such as Quiksilver, Hurley, O'Neill, Billabong and Roxy but has long since expanded to include skate and street wear labels like Volcom, Vans, Converse, RVCA, DC Shoes, WESC, Nike, Diamond Supply Co., Young & Reckless, and Enjoi plus many more. Additionally, PacSun has been producing and selling apparel and accessories under proprietary brand names titled Bullhead Denim Co., Bullhead Black, On The Byas, Nollie, Kirra, Check & Stripe and Sound & Matter.

PacSun founded a sister chain, d.e.m.o., in 2000. The last of these stores closed in 2008.

In May 2011, PacSun launched its first national advertising campaign called 'Dress Irresponsibly'. The highlight of the campaign included television commercials aired across a variety of networks that featured famous athletes from the brands they work with. Appearances by Rob Machado, Bucky Lasek, Chris Pfanner, Kelia Moniz, Ryan Dungey and Leo Romero, were significant in helping re-establish the brand among its male audience. Other elements of the campaign included print media in both endemic and fashion publications, and a digital engagement initiative on Facebook titled 'Dress Irresponsibly: Style Challenge.' Through a customized Facebook app fans were encouraged to upload photos of themselves that met weekly style challenges in exchange for a chance to win a styling gig at Nylon in New York City.