DC Shoes
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| Subsidiary of roxy | |
| Founded | June 1994 |
| Headquarters | Hunting Beach,California United States |
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Key people
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Ken Block, Damon Way, Danny Way, Colin McKay, Rob Dyrdek |
| Products | Footwear, apparel, snowboards |
| Parent | Quiksilver |
| Website | www.dcshoes.com |
DC Shoes is an American company that specializes in footwear for action sports, including skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, shirts, and posters.
The company was founded in June 1993 by Damon Way and Ken Block, it was originally based in Carlsbad, California, but is now based in Huntington Beach, California, United States. DC originally stood for "Droors Clothing", but since the sale of Droors Clothing (which is now defunct), DC no longer has ties to Droors and is simply DC Shoes, Inc.
On March 8, 2004, DC Shoes was acquired by Quiksilver in an US$87 million transaction. In 2010, DC Shoes moved from Vista, California, to Quiksilver's headquarters in Huntington Beach. A video entitled Skateboarding Is Forever was released online in 2010 and featured parts from the amateur DC skateboard team at the time: Marquise Henry, Matt Miller, Wes Kremer, Evan Smith, and Greg Myers. Apart from Myers and Henry, all of the skateboarders from the video remain sponsored by the company in 2013, and have since attained professional status (Myers was arrested following a carjacking incident in October 2012).
In 2011, the brand underwent a rejuvenation process that included the design of a new flag logo. As part of this process, new skateboard team announcements were progressively made and a series of advertisements, under the direction of new team member Steve Berra, were released online. The other new team announcements were Mikey Taylor, Mike Mo Capaldi, Nyjah Huston, Chris Cole, and Davis Torgerson. Felipe Gustavo was introduced at a later stage.
A further progression of the brand relaunch was the "Rediscover" campaign that commenced in December 2011, following the addition of Capaldi and Huston to the skateboard team. The campaign is entitled "Rediscover DC" and the launch signified the first time that the entire DC team had been brought together in nearly a decade.
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Wikipedia