Enjoi
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| Private company | |
| Traded as | Enjoi |
| Industry | Skateboarding |
| Founder | Marc Johnson |
| Headquarters | Los Angeles, California, United States, United States (US) |
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Area served
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Worldwide |
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Key people
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Marc Johnson, Rodney Mullen, Matt Eversole, Jerry Hsu, Louie Barletta |
| Products | Skateboard decks, hardware, wheels and accessories, and apparel |
| Owner | Dwindle Distribution |
| Parent | Globe International |
| Website | www |
Enjoi is a skateboarding company that produces skateboard decks as the brand's primary product; the company also manufactures skateboarding accessories and clothing. The company, distributed by Dwindle Distribution, has, since inception, adopted a stylized panda as its logo.
The company was founded in 2000 by professional skateboarder Marc Johnson with the support of Rodney Mullen—both had previously been team-mates in a company founded by Mullen and Steve Rocco (Rocco is the founder of World Industries and co-founded Dwindle Distribution with Mullen), the A-Team (later described by Johnson as "a completely fabricated team based on marketing"; In an online interview with the independent skateboard website, 48 Blocks, Johnson explained the dissolution of the A-Team:
Let's just say that parts of it were weird, but I already had a good friendship with Gershon [Mosley], and of course [Dave] Mayhew from Maple, and Rodney [Mullen] was just awesome in so many different aspects. So the dynamic was fine. I think the problem was the lack of a solid direction, and it seemed to me that A-team ended up being an avenue for some of us to later do projects that felt more natural to us individually. When I called Rodney to quit, it was actually really funny, because we all quit pretty much the same week, but no one told anyone else they were going to quit.
Johnson later revealed that both the panda image and the name "Enjoi" were derived from a dream that he experienced. The new company leader proceeded to recruit friends with whom he regularly skated with, including former Maple teammates, Jerry Hsu, Louie Barletta, and Dave Mayhew—Mayhew had also ridden for the A-Team (Mayhew's "D3" signature model skate shoe, produced with the Osiris shoe company, is considered the best-selling skate shoe of all time; however, Osiris cofounder/coowner, Tony Magnusson, denied this claim in a 2012 interview) Other professional skateboarders from this era of the company were Bobby Puleo and Chris Cole, who has won the highly regarded "Skater of the Year" award twice from Thrasher Magazine Reflecting on the early stage of his career, Cole stated in a 2009 Thrasher interview:
I really like enjoi. The brand is a breath of fresh air. I was on the East and detached from any team member so I was kind of a guy who rode the products, but not on the team. Especially ’cause they are a group of friends. I hung out with Marc Johnson a couple times. He was totally cool. I have always been a huge fan of his, so that was great.
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Wikipedia