Globe International
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| Industry | Skateboard, Surf, Snow, Workwear |
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| Founded | 1985 |
| Headquarters | Melbourne; Los Angeles, US; Hossegor, France; Gold Coast, Australia; London, England; Lyon, France |
| Products | Shoes, apparel, skateboards, accessories |
| Website | globecorporate |
Founded in 1985 by three Australian brothers, Globe International Limited is a global producer and distributor specialising in purpose-built apparel, footwear and skateboard hardgoods (decks, wheels, trucks, etc.) brands for the boardsports, street fashion and workwear markets. Globe International's core business is divided between proprietary brands, licensed brands and distributed brands, and its products are sold in more than 100 countries worldwide. The company's international offices are located in Melbourne; Los Angeles, United States (US); Hossegor, France; Lyon, France; London, United Kingdom (UK); the Gold Coast, Australia; and Shenzhen, China. The company is listed on the and operates in the following three segments: Australasia, North and South America and Europe.
The foundation of Globe International was established in the 1980s, with the founding of Hardcore Enterprises, an Australian-based company specialising in products that appealed to the skateboard and street fashion markets. In 1984, former Australian skateboarding champions Peter and Stephen Hill, along with brother and current Globe International CEO Matt Hill, oversaw the development of Hardcore into one of the world's largest skateboard distribution companies. The Hills cited that they were unsatisfied with the lack of quality skate products they required, and thus they went into business to import US skate products to Australia.
The Hills continued to promote skateboarding and wrote two successful books on the subject and became prolific skate film producers. Through constant promotions, tours, contests, video and magazine advertising, Hardcore became a driving force behind the skateboarding explosion during the mid-1980s in Australia and New Zealand. Hardcore's expansion continued and their first diversification company "Die Hard Pty Ltd" was founded in 1987 as the clothing and accessories division of the business. Die Hard's first licensed label was Vision Streetwear.
Die Hard went on to produce premier labels under license for the Australian and New Zealand markets such as Stussy, Mossimo, Freshjive, Paul Frank, Eckō Unltd., Counter Culture, Split, Girl Star, Undergirl and World Industries. The Hills also co-founded streetwear brand Mooks which also operated under the Die Hard umbrella. Die Hard became known as Globe International's Streetwear Division and was one of the largest suppliers of branded youth clothing in Australia and New Zealand when it was sold to Pacific Brands in 2006.
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