RVCA
| Subsidiary | |
| Industry | Retail |
| Founded | 2001 |
| Founder | Pat Tenore |
| Headquarters | Costa Mesa, California, United States |
|
Key people
|
PM Tenore |
| Products | Clothing |
| Parent | Billabong International Limited |
| Website | www |
RVCA is a Costa Mesa, California-based clothing company owned by Billabong.
The logotype for RVCA portrays the letter A without a crossbar, resembling an uppercase lambda. The 'V' character is not a 'U' written in traditional Roman script. Occasionally "RVCA" is written in a different script or appears in art where it is clear that the true name is 'Rvca'. The name resembles ρούχα (upper case: ΡΟὙΧΑ), pronounced [ˈru xa]. The RVCA logo is based on the two chevrons, the V & the A, representing the brands ethos "The Balance of Opposites" as stated by RVCA Founder PM Tenore
RVCA was founded in 2001 by Pat Tenore and Conan Hayes, a professional surfer from Hawaii.Billabong International Limited purchased RVCA in July 2010.
RVCA is closely associated with skateboard and surf culture; the company sponsors a skateboard and surf team. RVCA clothing is found in skateboard/surf shops and numerous other shops.
Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as KNOWN Gallery.
Among the artists sponsored by RVCA as part of the Artist Network Program (ANP) are Mark Mothersbaugh, Barry McGee, C. R. Stecyk, III, David Choe, Kelsey Brookes, KRK Ryden, and Tommy Guerrero.
== Surf team ==
== Skate team ==
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Wikipedia