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PSA Peugeot Citroen

Groupe PSA
Groupe PSA
Société Anonyme
Traded as
Industry Automotive
Predecessor Citroën
Peugeot
Chrysler Europe
Founded Paris, France (April 1976) (as PSA Peugeot Citroën)
Headquarters Paris, France
Area served
Worldwide except United States, and Canada
Key people
Carlos Tavares (CEO and Chairman of the management board)
Thierry Peugeot (Chairman of the supervisory board)
Products Automobiles (73.8%)
Automotive parts (21%)
Financing (2.8%)
Logistics (2.2%)
Motorcycles (0.2%)
Production output
3.14 million units (2016)
Revenue Decrease€54.676 billion (2015)
Decrease€4.698 billion (2012)
Decrease€1.2 billion (2015)
Total assets €68.49 billion (end 2010)
Total equity €10.557 billion (2012)
Owner
  • Dongfeng Motor (HK) International
  • SOGEPA
  • Peugeot family
Number of employees
184107 (Total 2015)
Subsidiaries
Website www.groupe-psa.com

Groupe PSA (informally PSA; known as PSA Peugeot Citroën from 1991 to 2016) is a French multinational manufacturer of automobiles and motorcycles sold under the Peugeot, Citroën and DS Automobiles brands. PSA is listed on the Euronext Paris stock exchange and is again a constituent of the CAC 40 index (2015) after having been removed in 2012.

Headquartered in the 16th arrondissement of Paris, PSA (with 2.9 million units) was in 2012 the second-largest Europe-based automaker, and the ninth largest in the world, measured by unit production (sixth in 2009).

In December 1974 Peugeot S.A. acquired a 38.2% share of Citroën. On 9 April 1976 they increased their stake of the then bankrupt company to 89.95%, thus creating the PSA Group (where PSA is short for Peugeot Société Anonyme), becoming PSA Peugeot Citroën. Since Citroën had two successful new designs in the market at this time (the GS and CX) and Peugeot was typically prudent in its own finances, the PSA venture was a financial success from 1976 to 1979.

In late 1978, PSA purchased the failing Chrysler Europe (which had been Rootes and Simca) from the troubled U.S. parent firm for a nominal USD $1.00, plus assumption of outstanding debt, leading to losses for the consortium from 1980 to 1985. Further investment was required because PSA decided to create a new brand for the entity for the disparate French and British models, based on the Talbot sports car last seen in the 1950s. From then on, the whole Chrysler/Simca range was sold under the Talbot badge until production of Talbot-branded passenger cars was shelved in 1987 and on commercial vehicles in 1992.

All of this investment caused serious financial problems for the entire PSA group; PSA lost money from 1980 to 1985. In 1987, the company dropped the Talbot brand for passenger cars when it ceased production of the Simca-developed Horizon; the Samba and Alpine/Solara had been discontinued a year earlier. What was to have been the Talbot Arizona became the Peugeot 309, with the former Rootes plant in Ryton and Simca plant in Poissy being turned over for Peugeot assembly from October 1985. Producing Peugeots in Ryton was significant, as it signalled the first time that PSA would build cars in the UK (car assembly at Ryton stopped in 2006 and the plant was closed). The Talbot name survived for a little longer on commercial vehicles until 1992 before being shelved completely. From 1987 to 1995, the plant also produced the Peugeot 405 saloon.


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