Dongfeng Peugeot-Citroën Automobile
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| Private joint venture | |
| Industry | Automotive |
| Founded | 1992 (Wuhan) |
| Headquarters | Wuhan, Hubei, China |
| Products | Automobiles |
| Owner |
Dongfeng Motor Corporation (50%) PSA Peugeot Citroën (50%) |
| Website | Dongfeng Citroen Homepage |
| Dongfeng Peugeot-Citroën | |||||||
| Simplified Chinese | 神龙汽车有限公司 | ||||||
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| Traditional Chinese | 神龍汽車有限公司 | ||||||
| Literal meaning | Divine Dragon Automobile Limited Corporation | ||||||
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| Transcriptions | |
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| Standard Mandarin | |
| Hanyu Pinyin | Shénlóng Qìchē Yǒuxiàn Gōngsī |
Dongfeng Peugeot-Citroën Automobile Limited (DPCA) is a joint venture between Dongfeng Motor Corporation and PSA Peugeot Citroën. Based in Wuhan, capital of Hubei province, it manufactures Peugeot and Citroën models for sale in China.
Its cars are well liked by consumers, and the Citroën brand received one of the highest scores in a 2014 customer satisfaction survey done by JD Power in China.
Not all PSA Peugeot Citroën products available in China are sold through or manufactured by its joint venture with Dongfeng, and DS Automobiles models especially may be the domain of the French company's other China venture, Changan PSA with Changan Automobile.
DPCA also produces Fengshen-branded consumer vehicles in the same factories that manufacture the PSA models these private label cars are based on.
The company has CSR efforts that include education sponsorship.
PSA Peugeot Citroën made an early entrance to the Chinese auto market but saw lackluster results. In 1985, it established a joint venture with the government of Guangzhou, Guangzhou Peugeot Automobile Company, which built the Peugeot 504/505 and was defunct by 1997.
The current Dongfeng Peugeot-Citroën comes from a second chance at market entrance for PSA Peugeot Citroën provided to it by Dongfeng. Realizing it lacked a consumer product line, state-owned vehicle maker Dongfeng Motor Corporation initially approached Toyota in the hopes of establishing a joint venture but was rebuffed leading to the same offer being afforded PSA Peugeot Citroën. Talks were reported to have taken place in Paris as early as the last 1980s with agreement reached in 1990. However, the project was delayed by two years due to French government resistance following the Tiananmen Square massacre, and it only came off the ground in 1992. Initially referred to as Dongfeng Citroën Automobile Company (DCAC), this joint venture company situated itself in Wuhan. Its first product was a hatchback built from semi-complete knock-down kits, the ZX Fukang, and by 1996 production capacity had reached 150,000 units/year with a second offering, the Fukang 988 sedan, being added in 1998. The project may not have seen great success due to a limited product line and delays from the beginning. In addition, early reliance on Shanghai's industrial base (and with it stretched supply chains) for locally sourced parts may have proved a hindrance; at the very least to the development of Wuhan's own industrial cluster. As of 1997, DCAC counted amount its component suppliers 80% more Shanghai firms than those based in Wuhan, and in the early 2000s easily 50% of locally sourced parts continued to come from Shanghai.
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