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Talbot

Automobiles Talbot S.A. and Automobiles Talbot-Darracq S.A.
Private
Industry Automotive
Fate Brand retired
Predecessor Clément-Talbot
Successor Peugeot
Founded
  • Historic: 1903-1958
  • Peugeot Group
  • 1 August 1979-1994
Defunct 1994
Headquarters
Key people
Products Automobile
Parent PSA Peugeot Citroën
Website www.talbot.fr.st

Talbot or Clément-Talbot Limited was a London automobile manufacturer founded in 1903. Clément-Talbot's products were named just Talbot from shortly after introduction but the business did remain Clément-Talbot Limited until 1938 when it was renamed Sunbeam-Talbot Limited. Both men, Chetwynd-Talbot and Clément-Bayard, reduced their financial interests in their Clément-Talbot business during the First World War.

Soon after the end of the war Clément-Talbot was brought into a combine named S T D Motors. Shortly afterwards S T D Motors' French products were renamed Talbot instead of Darracq.

In the mid 1930s Rootes bought the London Talbot factory and Antonio Lago bought the Paris Talbot factory. Then Lago used Talbot or Talbot-Lago in Paris. In 1938 Rootes renamed Clément-Talbot Limited Sunbeam-Talbot Limited. Rootes stopped using the brand name Talbot in the mid-1950s, the Paris factory closed a few years later.

The marque came by a series of takeovers to Peugeot S.A. which revived use of the Talbot name from 1978 until 1994.

Clément-Talbot, ultimately Sunbeam-Talbot, Limited was founded in 1903. The first products were cars that were London-assembled mechanical components of French Clément-Bayard cars but the French components were soon replaced by British parts. The brand-name was reduced to Talbot after the first year.

In December 1919 A Darracq and Company (1905) Limited of London with its factory in Suresnes, Paris, bought the entire capital of Clément-Talbot and later bought Sunbeam and renamed itself S. T. D. Motors Limited. Those initials referred to Sunbeam, Talbot and Darracq. But in the depth of the Great Depression S T D Motors became unable to pay its debts. Its subsidiaries managed to find buyers and in 1936 S T D Motors ceased to exist.

Clément-Talbot continued to be famous for the design and quality of its products and it remained profitable during the depression. Clément-Talbot was bought by Rootes Group and later renamed Sunbeam-Talbot. Then Sunbeam alone twenty years after that.


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