POWERade
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| Type | Sports drink |
|---|---|
| Manufacturer | The Coca-Cola Company |
| Country of origin | United States |
| Introduced | 1990 |
| Website | www |
| Serving size 8 fl oz (237 mL) | |||
| Servings per container 2.5 | |||
| Amount per serving | |||
| Calories 80 | Calories from fat 0 | ||
| % Daily value* | |||
| Total fat 0 g | 0% | ||
| Saturated fat 0 g | 0% | ||
| Trans fat g | |||
| Cholesterol 0 mg | 0% | ||
| Sodium 100 mg | 4% | ||
| Potassium 24 mg | 1% | ||
| Total carbohydrate 19 g | 6% | ||
| Dietary fiber 0 g | 0% | ||
| Sugars 14 g | |||
| Protein 0 g | |||
| Vitamin A | 0% | Vitamin C | 0% |
| Calcium | 0% | Iron | 0% |
| *Percent daily values are based on a 2,000‑calorie diet. Your daily values may be higher or lower depending on your calorie needs. | |||
Powerade is a sports drink manufactured and marketed by The Coca-Cola Company. Its primary competitor is PepsiCo's Gatorade brands.
In 2008, Powerade was relaunched as Powerade ION4, a formulation that contains four key electrolytes in the same ratio that is typically lost in sweat. PepsiCo sued The Coca-Cola Company, after ads were released claiming that Gatorade was an incomplete sports drink, since it only contained two of the four key electrolytes. The presiding judge ruled in favor of Coca-Cola, for a number of reasons: the ads were no longer running, Gatorade had made similar claims about their Endurance line, and Suka failed to show any harm or damage caused by the ads, which were only designed to run for sixty days.
In 1988, Powerade became the official sports drink of the Olympics, alongside Aquarius, another sports drink made by Coca-Cola. It is a rival of another sports drink, Gatorade. In July 2001, The Coca-Cola Company launched a new formula for Powerade including vitamins B3, B6 and B12, which play a role in energy metabolism.
In July 2002, The Coca-Cola Company updated the bottles of the standard Powerade (previous logo styling) to a new sport-grip bottle.
In 2002, The Coca-Cola Company introduced Powerade Option to the United States, in response to Gatorade's popular Propel. Option is a "low Calorie sports drink" that is colorless and sweetened with high fructose corn syrup, sucralose, and acesulfame potassium, to provide sugar-conscious consumers with another rehydration choice. Powerade Option took 36% of the Fitness Water category behind Propel's 42%.
In 2007, Powerade Zero, a one hundred-calorie sports drink with electrolytes, which contains no sugar, no calories and no carbohydrates was released. Powerade Option was subsequently discontinued.
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