Gatorade
The current Gatorade "G" logo, produced by TBWA\Chiat\Day.
|
|
| Product type |
Sports drink nutrition bar protein drink Other sports nutrition products |
|---|---|
| Owner | PepsiCo (owned by Quaker Oats Company and trademarked as Stokely-Van Camp) |
| Country | United States |
| Introduced | September 9, 1965 |
| Markets | 80 countries including the United States, Canada, France, United Kingdom and Australia. |
| Website | gatorade.com |
| Nutritional value per 20 US fluid ounces (590 ml) | |
|---|---|
| Energy | 50 kcal (210 kJ) |
|
14
|
|
| Sugars | 10 |
| Dietary fiber | 0 |
|
0
|
|
|
0
|
|
| Minerals | |
| Potassium |
(1%)
30 mg |
| Sodium |
(0%)
5 mg |
|
|
| Percentages are roughly approximated using US recommendations for adults. | |
| Nutritional value per 12 US fluid ounces (350 ml) | |
|---|---|
| Energy | 80 kcal (330 kJ) |
|
21
|
|
| Sugars | 21 |
| Dietary fiber | 0 |
|
0
|
|
|
0
|
|
| Minerals | |
| Potassium |
(1%)
45 mg |
| Sodium |
(10%)
150 mg |
|
|
| Percentages are roughly approximated using US recommendations for adults. | |
The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous sport activities.
Originally produced and marketed by Stokely-Van Camp, the Gatorade brand was purchased by the Quaker Oats Company in 1987, which, in turn, was bought by PepsiCo in 2000. As of 2010, Gatorade is PepsiCo’s 4th-largest brand, on the basis of worldwide annual retail sales. It competes with Coca-Cola's Powerade, and Vitaminwater brands worldwide, and with Lucozade Sport in the United Kingdom. Within the United States, Gatorade accounts for approximately 75% market share in the sports drink category.
Gatorade was formulated in 1965 by a team of scientists at the University of Florida College of Medicine, including Robert Cade, Dana Shires, Harry James Free and Alejandro de Quesada. Following a request from Florida Gators football head coach Ray Graves, Gatorade was created to help athletes by acting as a replacement for body fluids lost during physical exertion. The earliest versions of the beverage consisted of a mixture of water, sodium, sugar, potassium, phosphate, and lemon juice. Ten players on the University of Florida football team tested the first version of Gatorade during practices and games in 1965, and the tests were deemed successful. On the other hand, star quarterback Steve Spurrier demurred, "I don’t have any answer for whether the Gatorade helped us be a better second-half team or not. . . . We drank it, but whether it helped us in the second half, who knows?" Nonetheless, the football team credited Gatorade as having contributed to their first Orange Bowl win over the Georgia Tech Yellow Jackets in 1967, at which point the drink gained traction within the athletic community. Yellow Jackets coach Bobby Dodd, when asked why his team lost, replied: "We didn't have Gatorade. That made the difference."
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