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Outfront Media

Outfront Media, Inc.
Public (real estate investment trust)
Traded as OUT
Industry Outdoor Advertising
Predecessor CBS Outdoor
Viacom Outdoor
Infinity Outdoor
Outdoor Systems
Whiteco
Gannett Outdoor
3M National
Founded 1938 (as TDI)
1947 (as 3M National)
1979 (as Gannett Outdoor)
1996 (as Outdoor Systems)
1999 (Infinity Outdoor merger)
2001 (rebranding to Viacom Outdoor)
2006 (rebranding to CBS Outdoor)
2014 (Spinoff from CBS and renaming as Outfront)
Headquarters 405 Lexington Avenue, New York, NY, U.S.
Area served
Americas
Key people
Jeremy J. Male (CEO)
Donald R. Shassian (CFO)
Products Billboards, Transit Advertising
Revenue Increase US$ 623 Million (2013)
Number of employees
2,370 (2014)
Website www.outfrontmedia.com

Outfront Media, Inc. (formerly CBS Outdoor, Viacom Outdoor, Infinity Outdoor, Outdoor Systems, Gannett Outdoor, 3M National, and Transportation Displays Incorporated (TDI), among others) is the third largest outdoor media owner in revenue terms. It operates in markets including the United States, and Canada. The Americas division is led by CEO Jeremy Male.

Outfront Media operates both billboards and transit displays.

TDI (Transportation Displays Incorporated) was the first predecessor company for transit advertising, publishing advertising for passenger railroad timetables and displays in railroad terminals. TDI was first incorporated in 1938. TDI was sold to IT&T in the early 1970s and then to the Winston Network in the early 1980s, it was later renamed TDI in 1989 led by Bill Apfelbaum. In 1996 the company was sold to Infinity Broadcasting. The transit business and the billboard business merged in 2001 under the name Viacom Outdoor.

The billboard division was originally two separate companies: 3M National, the outdoor advertising subsidiary of 3M; and Gannett Outdoor, owned by the Gannett Company. In August 1996, Gannett exited the billboard business by spinning off Gannett Outdoor into a new company, Outdoor Systems. This new company would later acquire 3M National in May 1997, but before that sale was finalized, the United States Justice Department ruled that Outdoor Systems had to sell nearly all of its 3M billboards in ten U.S. cities (all 3M billboards in Phoenix, Arizona; Sacramento, California; New Orleans; Louisville, Kentucky; Denver; Detroit; Kansas City, Missouri and Grand Rapids, Michigan; plus almost all 3M billboards in Atlanta and half of 3M's billboards in Houston) where both Outdoor Systems and 3M National already had billboards to Lamar Advertising to avoid a monopoly in these cities.


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