Oriental Daily News
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| Type | Daily newspaper |
|---|---|
| Format | Tabloid |
| Owner(s) | Oriental Press Group Limited (東方報業集團有限公司) |
| Founded | 22 January 1969 |
| Language | Traditional Chinese |
| Headquarters | Tai Po Industrial Estate, Hong Kong |
| Circulation | 530,000 |
| ISSN | 6124-5308 |
| Website | orientaldaily |
| Oriental Daily News | |||||||||||
| Traditional Chinese | 東方日報 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|
| Simplified Chinese | 东方日报 | ||||||||||
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Dōngfāng Rìbào |
| Yue: Cantonese | |
| Jyutping | dung1 fong1 jat6 bou3 |
Oriental Daily News is a Chinese-language newspaper in Hong Kong. It was established in 1969 by the Ma family, and was one of the two newspapers published by the Oriental Press Group Limited (Jyutping: dung1 fong1 bou3 jip6 zaap6 tyun4 jau5 haan6 gung1 si1). Relative to other Hong Kong newspapers, Oriental Daily News has an older readership and it focuses more on entertainment-related, rather than political, topics.
While Oriental Daily targets at a more mature reader group, Sun Daily is more youthful and adventurous.
Oriental Daily is referred by many as a tabloid because of its focus on soft news, i.e. news that edges towards entertainment in its form and content. It also adopts a sensational and critical style when reporting hard news.
The paper has been number one in circulation since 1976, with a record readership of over 3,100,000. Apple Daily is its main competitor. While claimed figures are around the 3 million (approx 5.72 readers per copy) mark, Nielsen data from 2008 had the ODN at 1,762,000 (530,000 circulation), Apple Daily at 1,633,000 (347,000 circulation), The Sun at 537,000 readers (180,000 circulation) all also includes online readers.
Other selected readership figures as follows from full year 2008 and percentages of audience 12+ reached (including internet readers).
The paper does not differ greatly from other Chinese papers in terms of content. The newspaper provides daily coverage of local, international, financial, real-estate, entertainment, and sports news. Information on horse racing, soccer gambling, fashion trends and travel are also provided.
The Oriental Daily is credited for a couple of breakthroughs. In 1977, it was the first local paper to launch a complaint page. These complaints could be against both public agencies (including governmental departments) and private companies. Readers can phone, fax or even complain through the internet using realtime conference system. If the reporters find the complaints interesting, they investigate and report them, acting as a sort of ombudsman for their readers. This has contributed to local newspaper's role as an influential channel for citizens to express their ideas and articulate their antipathy.
The complaint page also reports on the response from the target of the complaints. It thus tries to stay neutral and fair, aiming only to arouse public awareness on the issues.
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Wikipedia