Apple Daily
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Front page on 9 October 2010
(English: "Liu Xiaobo awarded Nobel Peace Prize") |
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| Type | Daily newspaper |
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| Format | Broadsheet |
| Owner(s) | Next Digital |
| Founded | 20 June 1995 |
| Headquarters | 8 Chun Ying Street T.K.O Industrial Estate West, Tseung Kwan O Hong Kong |
| Website | hk |
| Apple Daily | |||||||||||||||||||||
A newsvan of Apple Daily in Hong Kong.
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| Traditional Chinese | 蘋果日報 | ||||||||||||||||||||
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| Simplified Chinese | 苹果日报 | ||||||||||||||||||||
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| Transcriptions | |
|---|---|
| Standard Mandarin | |
| Hanyu Pinyin | Píngguǒ Rìbào |
| Wade–Giles | P'ingkuo Jihpao |
| Yale Romanization | Pínggwǒ R̀bào |
| IPA | [pʰǐŋkwò ɻ̩̂pâu] |
| Yue: Cantonese | |
| Yale Romanization | pìhng gwó yaht bou |
| IPA | [pɪ̏ŋ kʷɔ̌ː jɐ̀t pōu] |
| Jyutping | Ping4gwo2 jat6bou3 |
Apple Daily is a Hong Kong-based tabloid-style newspaper founded in 1995 by Jimmy Lai Chee Ying and is published by its company, Next Digital. A sister publication carrying the same name is published in Taiwan, Republic of China under a joint venture between Next Media and other Taiwanese companies. Apple Daily tends to favour the pan-democracy camp in its editorials and commentaries. However, this position has resulted in backlashes - ostensibly led by the Chinese government, who opposes democracy in Hong Kong - involving advertising boycotts, online hacking attacks and torchings of their newspapers.
Apple Daily's popularity as Hong Kong's second best selling newspaper, according to AC Nielsen, is derived from its concentration on celebrity coverage, brash news style, sensationalist news reportage and its anti-government political positions.
Apple Daily was founded by Jimmy Lai Chee Ying on 20 June 1995. Founder Jimmy Lai brainstormed the name of this newspaper, stating that "if Adam and Eve didn't eat the apple, there would be no evil or wrongdoings in this world, which made news a non-existing term".
Unlike newspapers at that time, it used colour printing on all pages of the newspaper and did not allow advertisements covering the complete front page. Since then, it has attracted a large readership. Other newspapers followed suit, and a few were forced to close due to intense competition from Apple Daily. Techniques used by Apple Daily to gain readership included price warring, extensive use of written Cantonese, at a time when most Hong Kong newspapers used written vernacular Chinese, and a focus on reporting crime, celebrity news, eroticism, gambling, and drug use.
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