Nintendo of America, Inc.

Nintendo Co., Ltd.

Nintendo's current logo, in use since 1975, with the current gray color adopted in 2006
The exterior of Nintendo's headquarters in Kyoto, Japan
Native name	任天堂株式会社
Romanized name	Nintendō kabushikigaisha
Formerly called	Nintendo Karuta Co., Ltd. The Nintendo Playing Card Co.
Type	Kabushiki gaisha
Traded as	OTC Pink:
Industry	Video game industry Consumer electronics
Founded	23 September 1889; 127 years ago (1889-09-23)
Founder	Fusajiro Yamauchi
Headquarters	Kyoto, Japan
Area served	Worldwide
Key people	Tatsumi Kimishima (President) Genyo Takeda (Technology Fellow) Shigeru Miyamoto (Creative Fellow) Reggie Fils-Aimé (NOA President and COO)
Products	List of Nintendo consoles Lists of Nintendo games
Production output	Hardware: 16.30 million Software: 123.20 million  (2014)
Services	Nintendo Network Nintendo eShop
Revenue	¥504.459 billion (2016)
Operating income	¥32.881 billion (2016)
Profit	¥16.505 billion (2016)
Total assets	¥1.297 trillion (2016)
Total equity	¥1.161 trillion (2016)
Number of employees	5,101 (2016)
Divisions	Entertainment Planning & Development European Research & Development Network Service Database Platform Technology Development Software Technology Technology Development
Subsidiaries	1-UP Studio Monolith Soft Nd Cube Retro Studios iQue
Website	nintendo.com

Nintendo Co., Ltd. is a Japanese multinational consumer electronics and video game company headquartered in Kyoto, Japan. Nintendo is one of the world's largest video game companies by market capitalization. Founded on 23 September 1889 by Fusajiro Yamauchi, it originally produced handmade hanafuda playing cards. By 1963, the company had tried several small niche businesses, such as cab services and love hotels. The word Nintendo can be roughly translated from Japanese to English as "leave luck to heaven".

Abandoning previous ventures in favor of toys in the 1960s, Nintendo then developed into a video game company in the 1970s, ultimately becoming one of the most influential in the industry and Japan's third most-valuable company with a market value of over $85 billion. From 1992 until 2016, Nintendo was also the majority shareholder of Major League Baseball's Seattle Mariners.

As of 31 March 2014^[update], Nintendo has cumulative sales of over 670.43 million hardware units and 4.23 billion software units. The company has created and released some of the best-known and top-selling video game franchises, such as Mario, The Legend of Zelda, and Pokémon.

Nintendo was founded as a card company in late 1889 by Fusajiro Yamauchi. Based in Kyoto, Japan, the business produced and marketed a playing card game called "Hanafuda". The handmade cards soon became popular, and Yamauchi hired assistants to mass-produce cards to satisfy demand. In 1949, the company adopted the name Nintendo Karuta Co., Ltd. (Japanese: 任天堂骨牌株式会社, Hepburn: Nintendō karuta kabushikigaisha^?), doing business as The Nintendo Playing Card Co. outside Japan. Nintendo continues to manufacture playing cards in Japan and organizes its own contract bridge tournament called the "Nintendo Cup".