The Nintendo New York store in 2006 (as Nintendo World)
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Subsidiary | |
Industry | Distribution, retail |
Founded | November 16, 2001 May 14, 2005 (as Nintendo World) February 19, 2016 (as Nintendo New York) |
(as The Pokémon Center)
Headquarters | New York City, New York, U.S. |
Products | Nintendo products, video games, and merchandise |
Owner | Nintendo |
Website | www |
Nintendo New York (previously known as Nintendo World and The Pokémon Center) is the flagship specialty store of video game corporation Nintendo. Located in New York City at Rockefeller Center at 10 Rockefeller Plaza, the two-story, 10,000-square-foot (930 m2) store opened on May 14, 2005.
The store sells a wide variety of Nintendo video games and merchandise, including apparel, hardware, and accessories that are exclusive to the store, such as Japanese Mario character plushies, and special guides to games, such as GoldenEye 007 and Super Mario Galaxy. The store includes Wii U, Nintendo 3DS, and Pokémon sections. On the second level of the store, there are kiosks with various Wii U games running, allowing anyone to play. In addition, there are Nintendo 3DS stations available for use and play.
Nintendo New York regularly holds tournaments and shows for new games, giving early releases and prizes to winners. In addition, they've held screenings for multiple official Nintendo broadcasts, most commonly Nintendo's annual main E3 presentation. This was first done for the Wii's debut at E3 2006, and since E3 2010 a screening event has been held at the store every single year, except for E3 2016.
The space was formerly Pokémon Center, which opened on November 16, 2001. It ran until January 2005, when it closed for remodeling, reopening as the Nintendo World store 4 months later.
On September 25, 2005, developer Shigeru Miyamoto visited the Nintendo World store to commemorate the release of Nintendogs and the 20th anniversary of Super Mario Bros..