Nicola Trussardi
| Nicola Trussardi | |
|---|---|
| Born | June 17, 1942 Bergamo, Lombardy |
| Died | April 14, 1999 (aged 56) Milan |
| Cause of death | Injury following automobile accident |
| Education | BA Commerce and Economics |
| Alma mater | Catholic University of Milan |
| Occupation | Fashion designer |
| Years active | 1970-1999 |
| Known for | Expanding the Trussardi fashion line internationally |
| Spouse(s) | Marialuisa Trussardi |
Nicola Trussardi (June 17, 1942 – April 14, 1999) was an Italian fashion designer and entrepreneur. He took over the Trussardi fashion line in 1970 and built the small glove-maker into an international brand. He also led the restoration of the Marino alla Scala in Milan. The Nicola Trussardi Foundation was named in his honor.
Trussardi was born in Bergamo, Lombardy. In 1968 Trussardi graduated from the Catholic University of Milan in Commerce and Economics.
In 1970 he started working in his family's glove-making business, which was founded in 1910 by his grandfather Dante Trussardi, following the death of his older brother. Near the end of the 1970s he took the business over entirely after the death of his father. Trussardi turned it into a major company that helped contribute to the popularity of the made-in-Italy label throughout the world. He expanded Trussardi's product line beyond gloves to include luxury accessories, and in 1973 he created Trussardi's spiky greyhound logo. A few years later, Trussardi launched a line of leather jackets, the first step toward a ready-to-wear line which, by the 1980s, encompassed womenswear, menswear, sportswear and children's wear. In 1985 the once small family business was now worth $182 million, and he had opened about 120 stores and franchises around the world, with Trussardi owning ten of them himself. Trussardi personally took on some of the special projects the company was hired to do, such as designing airplane and helicopter interiors.
In 1988, Trussardi outfitted the Italian athletes competing in the 1988 Olympic Games in Seoul, South Korea. Then in 1989, Trussardi used his collection to protest both the deforestation of the world's rainforests, and the use of real animal fur by his contemporaries. He used exclusively faux-fur, and included letters of protest against deforestation in the entrance bags given to the attendees of that year's fashion shows. Throughout his career, Trussardi spent time promoting the marketing phrase "Made in Italy" and Italian fashion in general. By the time of Trussardi's death in 1999, his business was worth about $480 million. He was also a costume designer for play productions staged in both Europe and the United States.
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