Trussardi
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| Private | |
| Industry | Fashion |
| Founded | 1911 |
| Founder | Dante Trussardi |
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Key people
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Tomaso Trussardi (CEO), Gaia Trussardi (Creative Director), and Maria Luisa Trussardi (President) |
| Revenue | EUR 152 million |
| Website | www |
Trussardi [trusˈsardi] is an Italian fashion house, founded in 1911. It began as a leather glove manufacturer, and expanded its line to additional leather goods in the 1970s after Nicola Trussardi took over from his uncle. In the 1980s the company started production of ready-to-wear clothing, in addition to products including perfumes and jeans. By the 1990s Trussardi was selling internationally, with its largest markets in Italy and Japan. As of 2014[update] Tomaso Trussardi is CEO, Gaia Trussardi is Creative Director, and Maria Luisa Trussardi is President of the Trussardi Group.
Trussardi was founded in 1911 by Dante Trussardi, as a leather glove maker, selling to the public and to the Italian army during World War II until it surrendered to Allied Forces. After his death, Dante's nephew took over the business.
In 1970 Nicola Trussardi took over from his grandfather Dante, after he was killed in a hunting accident. His wife Marialuisa also joined the company, creative director. During the 1970s Nicola Trussardi adapted to changing fashion trends by diversifying into other leather goods and accessories, and eventually non-leather apparel. He started with goods such as wallets, suitcases, belts and shoes, with a new greyhound logo. Nicola took full control of the company after the death of his father.
The company released its first perfume in 1980, named "Trussardi", followed in 1983 by "Trussardi Uomo" for men. Now full head of the company, Nicola launched the first Trussardi women's ready-to-wear line in 1983, followed by a men's line in 1984. Trussardi Jeans was founded in 1986.
The company later added perfume, sport and home lines. By 1985 the brand had 120 stores around the world. The company also developed interior designs for private aircraft and helicopters. Around this time they entered the US market, with sections in department stores in addition to boutiques, and initial franchise locations in Beverly Hills, Atlanta, Miami, and San Francisco. The first Bloomingdales location opened in 1985, with opera singer Luciano Pavarotti in attendance for the grand opening. In Milan, the company held their ready-to-wear runway shows in offbeat locations, including the Piazza Duomo, La Scala, or the Milan railway station. In 1989 the company launched its first eyewear line. In 1993, the company opened a research and development center in Brindisi, which initially focused on raw material research, new fabrics, and changing packaging to be more environmentally friendly.
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Wikipedia