NewBoy FZCO
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| Private (Limited Liability) | |
| Industry | Toys, Stationery, Foods, Nursery |
| Founded | Dubai, UAE 1999 |
| Headquarters | Dubai, UAE |
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Key people
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Manar Tarabichi, President, CEO. Mohammed Tarabichi, Executive Vice President, CFO. |
| Products | Fulla, Baby Habibi, Fun to Learn, Baby’s In2 Fun, SweeToon |
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Number of employees
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1,700 (2014) |
| Website | www.newboy.com |
NewBoy FZCO (Arabic: نيوبوي) is a family-owned company based in Dubai, UAE, and the exclusive owner of the famous doll brand Fulla. Fulla is thought to be the best-selling toy in the girls doll category throughout the Arab world.Fulla is the cultural adaptation of family values as reflected within the cultural norms throughout the region.
Founded in 1999, NewBoy engages in the marketing and distribution of toys, food, stationery, nursery and toiletries products and has an extensive distribution network in the MENA region with strong focus on KSA as a major hub. The company also markets selected toy brands and ranges internationally including: Europe, United States, Korea, India and Indonesia.
NewBoy’s involvement in licensing activities goes back to the earliest days of the company, when NewBoy advertised its own label products on TV. The ads featured endearing little characters that proved to be very popular with children across the region. Accordingly, NewBoy realized the enormous benefits of having such popular character endorsement.
Since then, Licensing has become one of the most strategic business models for NewBoy, where magnifying the benefits drawn from a successful character is key. Currently, NewBoy acquires, sells, and markets licenses for some of the hottest characters throughout a number of categories including food, textile, cosmetics, jewellery, etc.
The division was first established in late 2004 by acquiring a worldwide rights for TV, Merchandizing and Toys for Let’s & Go property (Japanese Property from ShoPro). The property is based on an animated children’s TV program which features the adventures of two boys who have a passion for mini 4-wheel drive car racing. This was a huge success for NewBoy. The property was already launched in Italy, Spain, Portugal, Greece, Mexico, Puerto Rico, Argentina and Panama. New launching plans are currently underway in France, Brazil, Germany and South Africa.
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Wikipedia