Nassau Broadcasting

Nassau Broadcasting Partners LP was a company based in Princeton, New Jersey that owned radio stations in New England and the Mid-Atlantic United States. Nassau's stations, which included both AM and FM frequencies, were located in Maryland, New Jersey, and Pennsylvania. The company was owned and headed by Louis F. Mercatanti. Nassau was predominantly an operator of radio stations in medium and small markets. Nassau formerly owned radio station WCRB in Waltham, a Boston suburb, and located in the Boston market, the 11th largest radio market in the US, according to BIA Financial Network. However that station was sold to WGBH in 2009. Nassau operated radio stations in substantially all of the major formats. The company's most common format was classic rock/classic hits. On October 13, 2011 Nassau Broadcasting entered Chapter 11 bankruptcy protection after their senior lenders petitioned for an involuntary Chapter 7 liquidation in September. The stations were auctioned to various bidders in May 2012 subject to bankruptcy judge and FCC approval. Nassau's last station, WPLY in Mount Pocono, Pennsylvania, lost its license in 2014 after having shut down in 2011.

Nassau Broadcasting was founded by Herb Hobler with the acquisition of WHWH 1350 in Princeton, New Jersey. That station employed a full-service MOR format. WHWH-FM was eventually launched and became WPST on 97.5 FM by 1975. WPST employed a rock-based Top 40 format. WPST was one of the most successful medium market stations in the country. Until the early 1990s WPST and WHWH were the only stations owned by Nassau.

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