WHWH
| City | Princeton, New Jersey |
|---|---|
| Broadcast area | Trenton, New Jersey |
| Branding | La Unika |
| Slogan | "La Unika, Unicamente Tuya!" |
| Frequency | 1350 AM kHz |
| First air date | September 7, 1963 |
| Format | Spanish Christian music |
| Power | 5,000 watts (unlimited) |
| Callsign meaning | founder Herbert W. Hobler |
| Owner |
Multicultural Broadcasting (Multicultural Radio Broadcasting Licensee, LLC) |
| Website | http://www.radiowttm1680.com/ |
WHWH is a radio station in Princeton, New Jersey, serving Trenton, New Jersey. Established in 1963, the station is owned and operated by Multicultural Radio Broadcasting Licensee, LLC.
WHWH signed on September 7, 1963. The call letters stand for founder Herbert W. Hobler, a Princeton resident and Princeton University graduate.
One of the first air personalities who gave the station a high profile in its early days was Dave Moss, who moved from WKDN in Camden to become not only the station's first General Manager, but the play-by-play voice of Princeton University sports. Station owner Hobler served as on air analyst with Moss. All-American Bill Bradley led the 1964–65 Princeton Tigers men's basketball team and Tigers football back Cosmo Iacavazzi starred for the university. The games were live on WHWH .
In the mid 1960s, the station grew, providing extensive community programming from 6.a.m. to midnight. Program Director Bob Alexander led a staff of announcers that included Betty Gates, Bob Lawrence, Lou Mitchell, Joe LeRoy, and Stu Ryder. The music was Middle Of The Road. Weekends included Sunday Show Tune Shop, Saturday Night Hootenanny, and your Dance Party (big band).
Weekday mornings, local news was reported by Larry Grauman and John Davison. Each evening, Ed Ray covered the meetings of town councils, school boards, and zoning boards. News Director Dick Standish aired news during the day, covered politics and the statehouse. He produced an hour-long documentary on the New Jersey Pine Barrens and the people who live there. This show won the New Jersey Broadcasters Association’s 1965 award for Imaginative and Effective Public Service programming. This was the first of a string of salutes earned by station staffers. The extensive hometown coverage continued under News Director Gene Dillard. University sports leaders --- including football coach Jake McCandless --- wrote and aired an 8:05 a.m. sports summary. A local church service was broadcast live each Sunday morning. The YMCA had a regular weekly show. Boy Scout activities were reported every Saturday morning. Local businesses reached potential customers with commercials. Major speeches in the community and at the university were taped or carried live. The station was live from the state fair, and many other special events. This pattern of extensive local involvement continued in the 1970s.
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