Nabisco Holdings Corporation
Nabisco's logo from the 1990s to the present, designed by Gerard Huerta
|
|
| Subsidiary | |
| Industry | Food processing |
| Founded | East Hanover, New Jersey, United States in 1898 |
| Headquarters | East Hanover, New Jersey, United States |
| Products |
Cookies Crackers |
| Parent |
Kraft Foods (until 2012) Mondelēz International (2012–present) |
| Website |
www (formally Nabisco World website) |
Nabisco (from the National Biscuit Company) is an American manufacturer of cookies and snacks headquartered in East Hanover, New Jersey. The company is a subsidiary of Illinois-based Mondelēz International. Nabisco's plant in Chicago, a 1,800,000-square-foot (170,000 m2) production facility at 7300 S. Kedzie Avenue, is the largest bakery in the world, employing more than 1,200 workers and producing around 320 million pounds of snack foods annually.
Its products include Chips Ahoy!, Belvita, Oreos, Ritz Crackers, Triscuits, and Wheat Thins for the United States, United Kingdom, Mexico, and Venezuela, as well as other parts of South America.
All Nabisco cookie or cracker products are branded Christie in Canada. Prior to the Post Cereals merger, the cereal division kept the Nabisco name in Canada. The proof of purchase on their products is marketed as a "brand seal". The Nabisco name became redundant in Canada after Kraft took over.
Nabisco opened corporate offices as the National Biscuit Company in the world's first skyscraper, the Home Insurance Building in the Chicago Loop in 1898.
Nabisco's trademark, a diagonal ellipse with a series of antenna-like lines protruding from the top (Orb and Web), forms the base of its logo and can be seen imprinted on Oreo cookies in addition to Nabisco product boxes and literature. It has been claimed in company promotional material to be an early European symbol for quality. It may be derived from a medieval Italian printer's mark that represented "'the triumph of the moral and spiritual over the evil and the material'", or to represent the act of winnowing, separating grain from chaff.
...
Wikipedia