Oreo
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Two Oreo cookies
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| Owner | Nabisco (Mondelēz International) and Cadbury |
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| Country | United States |
| Introduced | March 6, 1912 |
| Markets | World Wide |
| Tagline | "Wonderfilled" "Milk's favorite cookie" |
| Website | Oreo.com |
Oreo (/ˈɔːrioʊ/) is a sandwich cookie consisting of two chocolate wafers with a sweet creme filling in between, and (as of 1974) are marketed as "Chocolate Sandwich Cookies" on the package in which they are held. The version currently sold in the United States is made by the Nabisco division of Mondelēz International. Oreo has become the best-selling cookie in the United States since its introduction in 1912.
The origin of the name Oreo is unknown, but there are many theories, including derivations from the French word 'Or', meaning gold (as early packaging was gold), or the Greek word 'Oreo', meaning beautiful, nice or well done. Others believe that the cookie was named Oreo because it was short and easy to pronounce.
The "Oreo Biscuit" was first developed and produced by the National Biscuit Company (today known as Nabisco) in 1912 at its Chelsea, Manhattan factory in the current-day Chelsea Market complex, located on Ninth Avenue between 15th and 16th Streets. Today, this same block of Ninth Avenue is known as "Oreo Way." The name Oreo was first trademarked on March 14, 1912. It was launched as an imitation of the Hydrox cookie manufactured by Sunshine company, introduced in 1908.
The original design of the cookie featured a wreath around the edge of the cookie and the name "OREO" in the center. In the United States, they were sold for 25 cents a pound (453 g) in novelty cans with clear glass tops. The first Oreo was sold on March 6, 1912, to a grocer in Hoboken, New Jersey.
The Oreo Biscuit was renamed in 1921, to "Oreo Sandwich." A new design for the cookie was introduced in 1924. A lemon-filled variety was available briefly during the 1920s, but was discontinued. In 1948, the Oreo Sandwich was renamed the "Oreo Creme' Sandwich"; it was changed in 1974 to the Oreo Chocolate Sandwich Cookie. The modern-day Oreo design was developed in 1952 by William A. Turnier, to include the Nabisco logo.
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