Belvita

Belvita, sometimes written belVita or BelVita, is a brand of breakfast biscuit sold originally by Kraft Foods and now by Mondelēz International, a U.S. company created from the global snacking and food brands of Kraft Foods. The biscuits were first marketed in Europe, and were introduced to the United States market in 2012.

In November 2011, Kraft Foods announced that it had given the U.S. advertising creative assignment for Belvita to Crispin Porter & Bogusky, an advertising agency that is part of MDC Partners.

The product was launched in the United States on Super Bowl Sunday, and its online social media campaign in the United States uses influencer marketing. Influencers include illustrator Katie Rogers, fashion photographer Meagan Cignoli, intensati founder Patricia Moreno and Lukes Lobster founder Luke Holden.

In October 2012 in the United Kingdom, Belvita was reportedly the brand of biscuit showing the highest growth in sales.

Lisa Snowdon, an English fashion model, television personality and presenter, was the face of Belvita in the United Kingdom from 2010-2014, having appeared in advertisements for the biscuits with fellow Capital FM DJ Johnny Vaughan.

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