Multimedia (media company)

Multimedia, Inc. was a media company that owned 10 daily newspapers, three weekly newspapers, two radio stations, five television stations, and a cable television system division. The company was headquartered in Greenville, South Carolina.

It also owned TV syndicator Multimedia Entertainment (formerly Avco Embassy Television, which is now owned by NBCUniversal Television Distribution).

Multimedia was founded in 1968, when the News-Piedmont Company of Greenville merged with Southern Broadcasting Corporation. The new company called the Southeastern Broadcasting Corporation comprised four newspapers (two morning, two afternoon), three television stations and six radio stations. The company's biggest purchase came in 1976, when it bought WLWT in Cincinnati—and with it, the distribution rights to The Phil Donahue Show.

The company was involved in one of the more unusual media transactions in history. In 1983, it sold its flagship television station, WFBC-TV in Greenville (now WYFF) and WXII-TV in Winston-Salem, North Carolina to Pulitzer, Inc. In return, Multimedia received Pulitzer's former flagship television station, KSDK in St. Louis. Multimedia used its new purchase as the testing ground for a new show hosted by Sally Jessy Raphael.

Multimedia was acquired by the Gannett Company in 1995, after the sale was finalized, Gannett sold Multimedia Entertainment to MCA the following year. In January 2000 the cable television division, which included systems in Kansas, Oklahoma and North Carolina was sold to Cox Communications. The North Carolina systems were resold to Suddenlink Communications in 2006.