WYFF
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Greenville-Spartanburg-Anderson, South Carolina-Asheville, North Carolina United States |
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| City | Greenville, South Carolina |
| Branding | WYFF 4 (general) WYFF News 4 (newscasts) |
| Slogan | Live. Local. Breaking News. |
| Channels |
Digital: 36 (UHF) Virtual: 4 () |
| Subchannels | (see article) |
| Translators | W09AS-D 9 Burnsville, NC W11AH-D 11 Tryon & Columbus |
| Affiliations | NBC |
| Owner |
Hearst Television (WYFF Hearst Television, Inc.) |
| First air date | December 31, 1953 |
| Call letters' meaning | We're Your Friend Four |
| Former callsigns | WFBC-TV (1953–1983) |
| Former channel number(s) |
Analog: 4 (VHF, 1953–2009) Digital: 59 (UHF, until 2009) |
| Former affiliations |
DT2: NBC WX+ (2006–2008) |
| Transmitter power | 1,000 kW |
| Height | 596 m |
| Facility ID | 53905 |
| Transmitter coordinates | 35°6′43″N 82°36′24″W / 35.11194°N 82.60667°W |
| Licensing authority | FCC |
| Public license information: |
Profile CDBS |
| Website | WYFF4.com |
WYFF "We're Your Friend Four" virtual channel (VHF) Channel 4 (UHF digital channel 36), is an NBC-affiliated television station located in Greenville, South Carolina, United States. The station is owned by the Hearst Television subsidiary of the Hearst Corporation. WYFF maintains studio facilities located on Rutherford Street (west of Route 276) in northwest Greenville, and its transmitter is located near Caesars Head State Park in northwestern Greenville County.
The station first signed on the air on December 31, 1953 as WFBC-TV; it was the fifth television station to sign on in South Carolina, and transmitted its signal from a tower located on Paris Mountain. The station was founded by the News-Piedmont Publishing Company (owned by the Peace family), publishers of local newspapers The Greenville News and The Greenville Piedmont and owners of WFBC radio (1330 AM, now WYRD, and 93.7 FM). For its first two years on the air, the station operated from studio facilities located on Paris Mountain before moving to its current location on Rutherford Street in 1955. Norvin Duncan was the station's first news anchor, moving from the sister AM radio station.
One of the station's popular children's programs was Monty's Rascals, debuting in 1960, hosted by Monty DuPuy and Stowe Hoyle as Mr. Doohickey (wearing a hat with an old Santa's beard), both of whom served as weathermen at channel 4. The program continued as The Rascal's Clubhouse after DuPuy's departure in 1978 and continued until 1982; Hoyle retired two years later. An earlier version of the program, Kids Korral, was hosted by Johnny Wright.
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