MtvU
| MTVU | |
|---|---|
 |
|
| Launched | January 20, 2004 |
| Owned by | Viacom Media Networks (Viacom) |
| Picture format |
480i (SDTV) (optimized for 16:9 widescreen televisions in stretch mode) |
| Country | United States |
| Language | English |
| Broadcast area | Closed-circuit on U.S. college campuses, digital cable |
| Headquarters | New York City, New York |
| Formerly called | College Television Network (2002–2003) |
| Replaced | VH1 Uno |
| Sister channel(s) |
MTV MTV2 MTV Classic MTV Live |
| Website | MTVU.com |
|
Availability
|
|
| Cable | |
| Available on most U.S. cable providers | Check local listings for channels |
MTVU (formerly stylized as MtvU and mtvU) is an American digital cable television network owned by the Viacom Music and Entertainment Group, a unit of the Viacom Media Networks division of Viacom. In addition to distribution on conventional cable systems, the channel is available to more than 750 college and university campuses across the United States, as part of internally originated cable systems that are a part of on-campus housing or college closed-circuit television systems.Music videos played on the channel primarily consist of indie rock, pop punk and hip-hop along with limited original programming. MTVU also owns RateMyProfessors.com.
MTV Networks' proposal for a channel targeting college students, tentatively called MTV University, became public in February 2002. According to The New York Times, the channel was seeking to compete with Burly Bear Network, which was available to 450 campuses and had been attracting nearly a million viewers a week, along with College Television Network (CTN) and the most recent entrant at the time, Zilo. CTN began as a venture that installed video jukeboxes on campuses.
Seven months later, after CTN wound up in financial trouble and as National Lampoon had just acquired the defunct Burly Bear, MTV Networks acquired CTN for $15 million.
In February 2008, MTV Networks discontinued VH1 Uno, a sparsely viewed Spanish language music video channel, and replaced it with MTVU, to expand the channel into traditional cable distribution.
According to its promotional materials, MTVU broadcasts exclusive content dedicated to aspects of college life, including music, news, and on-campus events. The channel was the first MTV network to stream all of its content online. On-campus events include the Campus Invasion tour, featuring up-and-coming bands; the GAME0Rz Ball tour, which brings new video games to campus; and Tailgate Tour, which provides MTVU with a presence at campus tailgates. MTVU shows include Dean's List, the MTVU Awards, and MTVU Spring Break.
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