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Motivate (company)

Motivate
Formerly called
Alta Bicycle Share
Privately held
Headquarters New York, NY, United States
Area served
United States, Australia, & Canada
Key people
Jay Walder (President and CEO)
Services Bicycle-sharing system operator
Number of employees
700+ (2017)
Website motivateco.com

Motivate (formerly Alta Bicycle Share) (also known as Motivate International Inc.) is a company based in New York City that operates bicycle sharing systems in the United States, Canada, and Australia. The systems provide a flexible method for completing short trips, as contrasted with the longer rentals offered by traditional bike rental companies. Motivate was listed in Fast Company's "World's Most Innovative Companies" for 2014 under its previous name.

In October 2014, it was announced that the company had been acquired by Bikeshare Holdings LLC and would be relocating headquarters from Portland, Oregon to New York City under the leadership of Jay Walder.

Motivate currently operates 9 systems in public-private partnerships with local governments:

Motivate-operated systems have used multiple suppliers for bikes, stations, kiosks, and technology across each city including 8D Technologies and Montreal-based PBSC Urban Solutions for equipment and technology and Cycles Devinci and Arcade Cycles for bicycles.


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