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Cycles Devinci

Cycles Devinci
Private
Industry sporting goods
Founded Chicoutimi, QC (1987)
Headquarters Saguenay, Quebec, Canada
Products bicycles
Owner Felix Gauthier
Number of employees
51-200
Website http://www.devinci.com
Footnotes / references
http://www.linkedin.com/company/cycles-devinci

Cycles Devinci is a Canadian bicycle manufacturer established in Chicoutimi, Quebec in 1987. In addition to a full line of road, mountain and hybrid bicycles, it also manufactures the BIXI-brand of bicycle used in bicycle sharing schemes in cities such as Montreal and Toronto. Devinci supplies a similar bicycle to Santander Cycles in London, England.

Two engineering students from Chicoutimi, Quebec, founded Devinci Bikes in 1987. Road biking entrepreneur, Felix Gauthier, purchased half the company in 1990, moving the brand into its contemporary role as an international player in both road and mountain bike manufacturing. Under Gauthier the brand has grown its U.S. and international distribution channels. Gauthier has since taken over full ownership of the business.

In 1994, Gauthier founded Devinci’s Research and Development Division. This led to the creation of Optimum frames, Ollie Freeride bikes, the Cx, and instrumented bikes.

In 2001, the firm moved from its 800-sq.-foot space to a larger, modernized plant. Over the next five years it built dual-suspension bikes with needle bearings, Cx road bikes with carbon monocoque frames, and introduced its Cyclocross product line. In 2004, the firm's Ollie model won 26 Magazine’s “Freeride Bike of the Year” award.

In 2007, the firm introduced new models to its mountain bike collection, including the MoonRacer, Desperado, Remix, Hectik, Frantik, and District. The same year it launched the Leo, a high-modulus carbon road frame. One year later, it unveiled the dual-suspension Wilson lineup. It followed this with the creation of a new downhill racing squad, using Devinci bikes on the World Cup circuit. In 2009 the Bixi public rental bike hit the streets of Montreal, performance hybrid bikes saw the addition of carbon frames, and Leo frames were redesigned.

In July 2010, Barclays Cycle Hire commenced operations with 5,000 bicycles and 315 docking stations distributed across the City of London area. There are now 10,000 Bixi rental bikes in use in London, now operated under the name Santander Cycles.


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