Mix 1011
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| Broadcast area | Melbourne, Australia |
|---|---|
| Slogan | Melbourne Now. |
| Frequency | 101.1 MHz FM |
| First air date | 27 February 1927 (as 3DB) 2 April 1988 (as 3TT) 24 June 1990 (as TT-FM) June 2001 (as Mix 101.1) 19 January 2015 (as KIIS 101.1) |
| Format | Top 40 (CHR) |
| Language(s) | English |
| ERP | 56 kW |
| Callsign meaning |
3 - Victoria TTT - derived from former callsign TT |
| Former callsigns | 3DB (1927–1988) 3TT (1988–1990) |
| Former frequencies | 1180 kHz AM (1927–1935) 1030 kHz AM (1935–1978) 1026 kHz AM (1978–1990) |
| Affiliations | KIIS Network |
| Owner | Australian Radio Network |
| Sister stations | Gold 104.3 |
| Website | www |
KIIS 101.1 (official callsign: 3TTT) is a commercial FM radio station in Melbourne, Australia and is owned by the Australian Radio Network (ARN). The station was formerly known as 3DB and 3TT, broadcasting on 1026 kHz AM, before converting to FM in 1990.
The KIIS 101.1 playlist is primarily targeted at the 15–40 age group. The station is a part of the KIIS Network with sister stations in other major Australian cities – KIIS 106.5 Sydney, 97.3 FM Brisbane, Mix 102.3 Adelaide, 96fm Perth and Mix 106.3 Canberra.
3DB was awarded its broadcast licence in 1925 but did not make its debut on-air until 27 February 1927 in a fairly low-key manner. The station was originally owned by Druleigh Business College, hence the callsign "DB". The original studios were located in Capital House, Swanston Street, Melbourne.
In 1929, 3DB along with 3UZ participated in experimental television broadcasts using the Radiovision system.
From 1929 until 1987, 3DB was owned and operated by The Herald and Weekly Times Ltd, owners of The Herald and The Sun News-Pictorial newspapers, then separate newspapers.
In 1942, Keith Murdoch, as managing director of HWT, agreed with the Good Friday Appeal organisation that The Herald would promote the appeal and it would be broadcast on radio station 3DB. In 1957, Channel 7, also owned by HWT, joined the appeal and presented a three-hour telethon on Good Friday afternoon. In 1960 the telethon adopted the day-long format which continues annually to this day.
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