City | Brisbane, Queensland |
---|---|
Broadcast area | Brisbane |
Branding | 97.3fm |
Slogan | Brisbane's Widest Variety of Music from the '80s to Now |
Frequency | 97.3 MHz FM (also on DAB+) |
First air date | September 26, 2001 |
Format | Hot adult contemporary |
Language(s) | English |
ERP | 12,000 watt |
HAAT | 299 m |
Class | Commercial |
Transmitter coordinates | 27°27′52″S 152°56′47″E / 27.46444°S 152.94639°E |
Callsign meaning |
4 = Queensland Brisbane Frequency Modulation |
Affiliations | KIIS Network |
Owner |
Australian Radio Network Pty Ltd (50%) NOVA Entertainment (50%) (Brisbane FM Radio Pty Ltd) |
Webcast | [1] |
Website | 973fm |
97.3fm (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and Australian Radio Network, who jointly purchased the license at auction for $67M.
97.3fm plays current hits and a variety of 1970s, 1980s and 1990s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the KIIS Network with sister stations in other major Australian cities - KIIS 106.5 Sydney, KIIS 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra. In January 2015, 97.3fm rebranded with a new logo, along with sister stations in Sydney, Melbourne and Adelaide.
The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.
The station's headquarters in Brisbane is located in the inner south-eastern suburb of Stones Corner on Logan Road.