Formerly called
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Marvel Enterprises (1998–2006) |
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Subsidiary | |
Industry | Entertainment |
Predecessor | ToyBiz |
Founded | June 1998 |
Headquarters | New York City |
Area served
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United States, United Kingdom |
Key people
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Products | |
Services | Licensing |
Parent | The Walt Disney Company |
Divisions |
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Subsidiaries | |
Website | marvel |
Formerly called
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Marvel Entertainment Group, Inc. |
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Subsidiary | |
Traded as | NYSE:MRV |
Industry | Entertainment |
Genre | Superhero |
Fate | Business operations merged with Toy Biz. |
Successor | Marvel Enterprises |
Founded | December 2, 1986 |
Defunct | June 1998 |
Products | Comics |
Services | Licensing |
Parent |
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Divisions |
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Subsidiaries |
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Website | marvel |
Marvel Entertainment, LLC (formerly Marvel Enterprises and Toy Biz, Inc., and marketed and stylized as MARVEL) is an American entertainment company founded in June 1998 and based in New York City, formed by the merger of Marvel Entertainment Group, Inc. and ToyBiz. The company is a wholly owned subsidiary of The Walt Disney Company, and is mainly known for its Marvel Comics, Marvel Animation, and Marvel Television units. Marvel Studios, formerly under the Marvel umbrella, became a subsidiary of The Walt Disney Studios, where it develops and produces a shared universe that shares continuity with shows produced by the television unit.
In 2009, The Walt Disney Company acquired Marvel Entertainment for US$4 billion; it has been a limited liability company (LLC) since then. For financial reporting purposes, The Marvel brand is primarily reported as part of Disney's Consumer Products segment.
Over the years, Marvel Entertainment has entered into several partnerships and negotiations with other companies across a variety of businesses. As of 2018[update], Marvel has film licensing agreements with 20th Century Fox (for X-Men films and Fantastic Four films), Sony Pictures (for Spider-Man films), and Universal Pictures (a right of first refusal to pick up the distribution rights to any future Hulk films produced by Marvel Studios), and a theme park licensing agreement with Universal Parks & Resorts (for specific Marvel character rights at Islands of Adventure and Universal Studios Japan). Aside from their contract with Universal Parks & Resorts, Marvel's characters and properties have also appeared at Walt Disney Parks and Resorts.