Marvel Television
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| Division | |
| Industry | Television |
| Genre | Superhero |
| Founded | June 28, 2010 |
| Headquarters | Burbank, California, USA |
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Key people
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Jeph Loeb, EVP Dan Buckley, president of the print, animation & digital units |
| Products | Television series |
| Owner |
Marvel Entertainment (The Walt Disney Company) |
| Subsidiaries | Marvel Animation, Inc. |
| Website | marvel |
Marvel Television is a division of Marvel Entertainment in The Walt Disney Company conglomerate. The division is responsible for live-action and animated (through Marvel Animation) television shows and direct-to-DVD series. The division is based at affiliate ABC Studios' location. Most of the live-action shows produced by the division are set within the Marvel Cinematic Universe, sharing continuity with the films produced by Marvel Studios.
Marvel previously licensed a few characters out for TV shows with animated shows being more successful than the live action shows. The Incredible Hulk (1978–1982) was Marvel's only successful live action television series, running five seasons. The last TV series, Blade: The Series, was canceled after one season on Spike.
Marvel's first live action TV licenses were for Spider-Man with the character in The Electric Company's Spidey Super Stories segments (1974–1977), CBS's The Amazing Spider-Man series (1977–1979) and Toei's tokusatsu style Spider-Man series (1978–1979). The Incredible Hulk also launched in 1977 on CBS. The Amazing Spider-Man pulled in reasonable rating but was canceled in 1979 by CBS as they did not want to be the "comic book" network as they had already had three comic book based shows, choosing to stay with The Incredible Hulk, as it had the better ratings.
In 1978, Doctor Strange got a TV movie to act as a pilot similarly to Spider-Man and Hulk. Captain America also starred in two pilots in 1979, Captain America and Captain America II: Death Too Soon. None of these pilots were picked up.
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Wikipedia