Industry | Television and movie studio |
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Fate | Defunct |
Predecessor | DePatie-Freleng Enterprises |
Successor | Marvel Films Animation (as MEG/ME internal animation division) |
Founded | 1981 |
Defunct | 1996 |
Headquarters | Hollywood, Los Angeles, California |
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Marvel Productions Ltd., later known as New World Animation Ltd., was the television and film studio subsidiary of the Marvel Entertainment Group, based in Hollywood, Los Angeles, California. It later became a subsidiary of New World Entertainment and eventually of News Corporation (Fox Entertainment Group).
Marvel Productions produced animated television series, motion pictures, and television specials such as Spider-Man and His Amazing Friends, My Little Pony: The Movie, The Transformers: The Movie, The Incredible Hulk, as well as G.I. Joe: The Movie. Most of Marvel Productions' back catalog is currently owned by The Walt Disney Company.
The company began in 1963 as DFE Films and was sold to Cadence Industries, Marvel Comics Group's owner, in 1981 after DFE founder and company executive Friz Freleng departed the company to return to his former job at Warner Bros. Animation. Freleng's business partner and DFE co-founder David H. DePatie continued to work for the company under the Marvel banner for several years until his retirement.
Marvel Productions opened its Los Angeles studio in 1981. In 1984, Margaret Loesch joined Marvel Productions as President and Chief Executive Officer. Marvel Comics Group, owned by Cadence Industries Corporation since 1968, was sold to New World Pictures in 1986 along with Marvel Productions and incorporated as Marvel Entertainment Group (MEG).