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Magazine Café

Café
Cafe-magazine-sweden.jpg
Café Magazine (July 2009 issue)
Editor-in-chief Jens Stenberg
Categories Men's
Frequency Monthly
Circulation 20,800 (2014)
Publisher Aller Media AB
First issue May 1990
Company Aller Media
Country Sweden
Based in
Language Swedish
Website www.cafe.se/

Café is a monthly Swedish men's magazine focused on fashion, style, and culture, including articles on food, movies, fitness, sex, music, travel, sports, technology, and books. The magazine is comparable to U.S. publications such as Esquire and GQ. It is published in Stockholm, Sweden.

Café debuted in May 1990, aimed toward the new generation of metrosexual men. Initially, the magazine was published by now-defunct Rosenudde Publishing. In December 1991, the magazine was bough out by Hachette Sweden Ltd., a subsidiary of Hachetter Filipacchi Media. The magazine is part of Aller Media AB, which acquired it from Hachetter Filipacchi Media in 2007. It is published by a subsidiary of the company in Stockholm. One of the sister magazines of Café is Svensk Damtidning.

From 2003 to 2013 Markus Kylén was the editor-in-chief of Café. Jens Stenberg replaced him in the post. Due to its success in Sweden the magazine has branched out to Finland with its large Swedish-speaking audience.

The circulation of Café was 20,800 copies in 2014.

The first issue of Cafe featured professional soccer player Glenn Hysén. Subsequent covers featured mostly male actors and sports figures such as Sean Connery and Mike Tyson. By the mid-nineties, the covers predominately featured women, mostly famous Swedish models.


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