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MTV (Latin America)

MTV Latin America
MTV Logo 2010.svg
Launched October 1, 1993
Owned by Viacom International Media Networks The Americas/Viacom
Picture format 480i (SDTV)
Broadcast area Latin America
Headquarters Miami Beach, Florida
Formerly called MTV en Español
Sister channel(s) VH1 Latin America
Nickelodeon Latin America
Comedy Central Latin America
Paramount Channel
Website http://www.mtvla.com
Availability
Satellite
Dish Network Mexico channel 250
Directv Latin America channel 264
Claro TV Paraguay channel 50
Personal TV Paraguay channel 350
Cable
Inter Venezuela channel 24
Telecable Tricom(DR) channel 230
Tigo Star Paraguay channel 501

MTV Latin America (also known as MTV Latinoamérica, MTV Latino or MTV Latin) is a cable television specialty service aimed at residents in Hispanic American countries. It was launched on October 1, 1993 as MTV en Español. The channel is a Hispanic American version from MTV. The channel is property of MTV Networks Latin America, a subsidiary of Viacom.

MTV Latin America's principal objective is to broadcast music videos as well as reality shows, series, and films, which may be directly or indirectly related to music. All programming is related in some way to youth culture. MTV Latin America's programming focuses on certain musical genres, mainly pop, soft rock, Latin pop, and hip hop. Each of these categories includes music in English and Spanish.

The service is headquartered in Miami Beach. MTV Latin America is distributed via satellite, cable, and other terrestrial distribution through of three different feeds in Argentina, Colombia and Mexico.

The channel has also their own versions of MTV reality shows like Room Raiders or Dismissed, but most of the time curse words are not censored in Latin América Regions (specially during the watershed time). The first video shown was We are sudamerican rockers by the Chilean band Los Prisioneros.

A few important events in the late 1980s led to the creation of MTV Latin America. Firstly, the program "MTV International" was created in 1988 and led by Daisy Fuentes. This weekly program was broadcast through Latin American and American channels and presented music videos from both regions. A second catalyst was the rise of the "Spanish Rock fever", which included artists such as Argentinean rockers Miguel Mateos and Soda Stereo. Lastly, during these years the first-ever Spanish rock concert in the US. was put on by Miguel Mateos, which created excitement amongst Latino communities in the United States.


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