MORI
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| Headquarters | Thomas More Square, London, United Kingdom |
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| Services | Market Research |
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Number of employees
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16 000 |
| Parent | Ipsos |
| Website | www |
Ipsos MORI is the second largestmarket research organisation in the United Kingdom, formed by a merger of Ipsos UK and MORI, two of Britain's leading survey companies, in October 2005. Ipsos MORI conduct surveys for a wide range of major organisations as well as other market research agencies.
Ipsos MORI's Social Research Institute works extensively for the Government of the United Kingdom, looking at public attitudes to key public services, and so informing social policy. Issues such as identity, social cohesion, physical capital and the impact of place on attitudes are all key themes of the Institute's work. The company also specialises in mass media, brand loyalty, marketing and advertising research. The organisation maintains a freely available archive of opinion polls and public attitude research from 1970 onwards on its UK website.
Ipsos MORI has research offices in London, Manchester, Edinburgh and Belfast. Their call center is in Edinburgh.
Ipsos is one of the largest survey research organisations in the world, with offices in more than 80 countries, founded in the mid 1970s in France by Didier Truchot and Jean Marc Lech.
In 1946, Mark Abrams formed a market Research company called RSL, which operated until 1991 when it was acquired by Ipsos, becoming Ipsos UK. MORI (Market & Opinion Research International) was founded in 1969 by Robert Worcester, and throughout its existence was the largest independent research organisation in the United Kingdom. MORI was bought by Ipsos in 2005 for £88 million, the combined company being now known as 'Ipsos MORI'. The same year, Robert Worcester stepped down from chairmanship of MORI.Ben Page is now Chief Executive.
In 2006, Ipsos MORI were the first research agency in the world to gain ISO 20252, the new international quality standard for research. Ipsos MORI is a current member of the Market Research Society and are obliged to conduct surveys according to their rules. For example, Ipsos holds the data they collect in the strictest confidence and ensure it isn't passed on to third parties.
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