Robert Worcester

Sir Robert Milton Worcester, KBE, DL (born 21 December 1933) is the founder of MORI (Market & Opinion Research International Ltd.) and a member and contributor to many voluntary organisations. He is a well-known figure in British public opinion research and political circles and as a media commentator, especially about voting intentions in British and American elections. Following the sale of MORI to the French research company Ipsos in October 2005, he became chairman of the Ipsos Public Affairs Research Advisory Board and an International Director of the Ipsos Group. Subsequently, in 2007 he became Senior Advisor to Ipsos MORI. Sir Robert holds joint American and British citizenship.

A Kansas City native, Worcester graduated from the University of Kansas in 1955, and following service in the US Army Corps of Engineers in Korea worked with management consultants McKinsey & Company. In 1965, he joined Opinion Research Corporation as Chief Financial Officer before coming to Britain in 1969 to found MORI, then a joint-venture of ORC and National Opinion Polls, becoming the principal owner four years later.

He was made a Knight Commander of The Most Excellent Order of the British Empire in 2005 in recognition of the “outstanding services rendered to political, social and economic research and for contribution to government policy and programmes”.

Worcester was appointed Chancellor of the University of Kent in 2007 and retired from the role in 2014 and was succeeded by Gavin Esler. He is an Emeritus Governor of the London School of Economics and Political Science and Visiting Professor in the Government Department and is also Visiting Professor in the Institute of Contemporary British History at King's College London. He is also Honorary Professor in the Department of Politics and International Studies at Warwick University. Earlier he was Visiting Professor in the Graduate Centre for Journalism at City University and in the Department of Marketing at Strathclyde University. He is the Chancellor's Lecturer and Adjunct Professor of Political Science at the University of Kansas.

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