Logan Green

Logan Green
Logan Green at Techcrunch Disrupt SF 2013
Occupation	Co-founder and CEO of Lyft
Website	www.lyft.com

Logan Green is the co-founder and CEO of Lyft, a peer-to-peer ride sharing company, which he founded with John Zimmer in 2012. Lyft operates in more than 60 cities in the U.S. with more than 10 million shared rides taken to date.

Lyft grew out of Zimride, a ride share company previously founded by Green and Zimmer in 2007.

Green attended New Roads High School in Santa Monica, California. Green graduated from UCSB in 2006 with a B.A. in Business Economics. While a student, Green created The Green Initiative Fund, served as a board member for the Isla Vista Recreation and Park District, and was the youngest director for the Santa Barbara Metropolitan Transit District. From August 2007 to February 2008, Green was the Sustainability Director at UCSB. In 2007, alongside John Zimmer, Green founded Zimride: a ridesharing platform that coordinated carpools, especially across college campuses.

Green grew up in Los Angeles where he "spent most of [his] life stuck in traffic." Interested in solving transportation flaws, Green forced himself to travel around California without an automobile. After realizing the limits of public transportation, Green started a car-sharing program and asked Zipcar to place cars at UCSB. Because the company only had 100 cars at the time and was based on the East Coast, it couldn’t provide any vehicles. Instead, Green acquired Toyota Priuses and other cars and began a car-sharing program that let users unlock cars with radio-frequency identification. The program had over 2,000 people on campus sharing four cars.

Green had the inspiration for Zimride after sharing rides from the University of California, Santa Barbara campus to visit his girlfriend in Los Angeles. He had used Craigslist’s ride boards, but wanted to eliminate the anxiety of not knowing the passenger or driver. When Facebook opened its API to third-party developers, Green thought "Here’s the missing ingredient."