Li Edelkoort

Lidewij Edelkoort, often called Li, (born 1950, Wageningen) is a Dutch trend forecaster, someone who anticipates future fashion and design trends.

Edelkoort began her career as a fashion coordinator at the Amsterdam department store De Bijenkorf. After finishing her degree at ArtEZ, in 1975 she relocated to France, where she set up as an independent trend consultancy. She soon created the consultancy 'Trend Union', a trend forecasting service based in Paris. Trend Union provides bi-annual trend forecasting books for the fashion and design community with colour and lifestyle information. She then founded Studio Edelkoort, a consultancy bureau, and opened two offices in New York City (Edelkoort Inc) and Tokyo (Edelkoort East).

She has helped to shape products for international brands, advising on product identity and development strategy, and her clients have included Coca-Cola, Nissan, Camper, Siemens, Moooi, and Douwe Egberts. In the beauty industry, Studio Edelkoort's has developed concepts and beauty products for Estée Lauder, Lancôme, L'Oréal, Shiseido, Dim, and Gucci.

She is the art director and co-publisher of the magazine View on Colour. This looks at trends in colour taste with a view to their influence on fashion, graphics, industrial design, packaging, cosmetics and many other areas. She is also publisher of Interior View magazine. She launched the photo-magazine Bloom in 1998, which she describes as "horti-cultural", because it charts the changing trends in flowers and the way their images are used. She is involved in the non-profit humanitarian organization Heartwear which helps third world producers market their goods in the west through a mail order catalogue. The profits return to the producers' communities.

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