Legoland Discovery Centre
 
Legoland Discovery Centre Manchester
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Number of locations
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10 |
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| Owner |
Merlin Entertainments Lego Group |
| Website | www |
Legoland Discovery Centre is an indoor family attraction chain operated by British leisure group Merlin Entertainments. Featuring models and attractions inspired by the Lego building toys, the Discovery Centres are smaller versions of the Legoland theme parks located around the world.
A typical Legoland Discovery Centre occupies approximately 30,000–35,000 square feet (2,790–3,250 m2) of floor area. Like the larger Legoland parks, Discovery Centres include "Miniland" attractions, which feature models of local landmarks rendered in Lego bricks. Visitors can also learn how the Lego bricks are manufactured or take part in classes taught by model builders. Locations may also include localized attractions and 4-D movie theatres. All attractions are included in the admission cost to the Centre.
A number of children's attractions, such as small rides and play fortresses, are also available. The centres can host birthday parties as well as scholastic and group functions and also include restaurants and gift shops selling Lego merchandise.
The target audience for the Legoland Discovery Centre is families with young children, normally ages 3 through 12; though a typical location's average guest is about seven years of age. Discovery Centres are located near other family-friendly attractions and dining establishments. In a given year, a single facility can host approximately 400,000 to 600,000 visitors.
As of 2016, 12 Legoland Discovery Centres are operating, with two in Germany, seven in the United States, one in Japan, one in the United Kingdom, and one in Canada.
A location at the Meadowlands complex in East Rutherford, New Jersey, was scheduled to open by the end of 2010, but has been delayed until the entire complex opens in mid-to-late 2016.
A Legoland Discovery Centre, Osaka, Tempenzen Mall, was due to open 2015.
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Wikipedia